Every day, while doing your normal daily routine, you constantly make choices between brands whether you do it consciously or unconsciously. Do you go to McDonald’s or Burger King? What do you order in a restaurant? Pepsi or Cola?
In the battle for first place, companies often clash with each other. And not rarely does it happen that these clashes become long-time rivalries, lasting for 10, 50, even for 100 years.
Here are some of the company biggest rivalries of today:
1. PEPSI VS. COCA-COLA
This rivalry transcends culture, distance and time. It has split restaurants, stores, even nations. This rivalry began as far as a century ago, around the 1890s and it lasts even until today.
For now, Coca-Cola has the upper hand in this century-long drinks war, but Pepsi steadily is catching up by using many celebrities as their representatives along with up-to-date marketing strategies.
2. APPLE VS. SAMSUNG
Oh, the biggest fight on the Internet…Going back-and-forth with modern technology and upgrades, they have brought us many of our favorite gadgets.
Many would consider Apple to be the winner here. Which one have you chosen?
3. FACEBOOK VS. SNAPCHAT
It all began a few years ago, when the creators of Snapchat refused to sell the company to Facebook, saying that “it’s not an interesting offer”. Facebook tried launching a Poke app back in 2012, but it didn’t quite get the attention Snapchat did, and it was removed a few years after.
On the other hand, while it’s growing in numbers every day, Snapchat has yet to achieve Facebook’s level of success. And with the last Rihanna scandal, getting back on track will surely take them some time.
4. MARVEL VS. DC
Who hasn’t read comics during their childhood? We all have our favorite superhero whose story we follow passionately. And every superhero has a rival. Not just in the comics presented as the villain, but as another superhero in the rivaling company too. While battling it out in the comics market previously, the biggest war today is in the movie industry. There rarely is a person that hasn’t seen at least one superhero movie and the quality of the movies and special effects is getting mind-blowing.
I’m pretty sure you already have a favorite in each of the previous competitors. It doesn’t only define your taste, but it also defines you as a person. And when you are met with the choice between these companies, who do you choose?