With the power of the web plus a large number of people viewing your brand identity, it is important for a business to communicate its unique message clearly. The easiest way to recognise a company and make it different from your competitors is by its logo.
The vast majority of errors can be corrected. But how is it possible to fix a wrong logo? Unfortunately, there are some fields of activity where errors are impossible to correct and believe it or not, logo design is one of them.
A logo is part of a branding strategy which plays a vital role to make people understand your business idea. Your audience makes a simple judgment: a bad logo design conveys a weak image of your product. Even then, a logo should tell the story of a brand in such a way that it’s clear, non-patronising, and instant.
In the world of graphic design, there are two types of bad logos:
Irremediable Logos – these type of logos are extremely bad and contain misspelt words, impossible colour combinations, or Comic Sans type fonts.
Poor Logos – these are the logos that have a small typo. Usually, only designers notice these details while they go unnoticed by customers.
Among the solutions to avoid the bad logo, is to pass it through a checklist before sending to the customer. This checklist should answer some standard questions.
Checking your logo before shipping to the customer can result in a greater investment of development time but this decreases the chances of spending more time in the future with unnecessary changes.
If you do not have a checklist, do not worry. Below, we have compiled a list of 5 common logo design mistakes that logo designer should avoid if he wants to create a successful and professional logo.
Mistake # 1: Design A Logo That Is Not Versatile
The logo designer must respect your customers. In general, the professional should have the courage to explain to their customers when one of their requirements does not respect the rules of good design. Many customers consider that the logo is only required for their website and nothing more and unfortunately there are some logo designers who believe that too.
One of the most common mistakes of a logo designer is to create logos that are not scalable. It is pointless to mention that Adobe Photoshop is great software but it has its limitations. Working with vectors is one of its major drawbacks and therefore Photoshop is not the best solution for logo design.
A good alternative is Adobe Illustrator, a software preferred by designers for working with vector images (enabling logo scalability).
The logo is part of a brand strategy and, sooner or later, it will be used in printing. Business cards, flyers, banners are just a few items that require a printed version of a logo. A non-scalable logo will not look good enough either on a small business card or on a huge billboard.
Create logos that can be used everywhere.
Mistake # 2: Ignoring The Context
A logo is much more than one piece of graphics that will be used in isolation. It needs to fit in with other elements of the brand, such as website, target audience, business strategy, etc.
Research is required – it will allow the logo to be designed within context. A great logo will have to remain clear when put in context with the rest of the branding elements.
Mistake # 3: Designing For The Designer
Every logo design is very subjective. To be precise, each logo is very subjective and its value can vary depending on each prospect.
Any logo designer should be aware that their preferences should be ignored if they come up against the customers. Still, a good logo should not be appreciated by the creator and not even by the customer: the value of a logo is given by the appreciation of the viewers.
To create a competitive logo it is important to determine the main target and identify your preferences. Any other approach is not applicable and we do not consider that the validity of this concept should be tested in its activity.
Mistake # 4: Stealing Forms And Not Concepts
No designer wants to copy the work of any other designer, but sometimes it can happen. It is an amateur error, but it exists and you should not commit it.
Getting inspiration is a very important subject and everyone must refuel the level of creativity; one of the most efficient methods is to study the work of other designers. Because of this, it may happen that some designers copy logos (even unintentionally). The problem is this: while wise logo designers steal ideas, the mediocre steal shapes or fonts.
You should never try to imitate digital items, just steal concepts. When studying logos, do not write down shapes or letters, just get the idea and adapt that.
Mistake # 5: Ignoring Mandatory Steps In Designing A Logo
Each designer has its own creative process, and a process is vital so that some errors are avoided. Incorporating a few check items during the development process decreases the chances of changes after project completion and making the creation process more efficient. Finally, it is easier to predict deadlines and finalise a project.
In the end, we hope these tips save you from making big blunders. It will be great to have your opinion on the biggest mistakes of logo designers. What was the biggest mistake you have ever made? Leave a Reply below.