56 New Emojis Coming This Year Will Blow Your Mind!

Fifty-six new emojis will go live later this year along with the release of Unicode version 10.0, the Unicode Consortium announced this week. There will be a literal mind-blown emoji, a breastfeeding emoji and — drumroll please — the long-awaited orange heart emoji. The release will also include a set of Typicon marks and symbols and a Bitcoin sign.

Check some of them out below, via Emojipedia:

Face With Raised Eyebrow on Emojipedia 5.2Star-Struck on Emojipedia 5.2Crazy Face on Emojipedia 5.2Shushing Face on Emojipedia 5.2Face With Symbols Over Mouth on Emojipedia 5.2Face With Hand Over Mouth on Emojipedia 5.2Face With Monocle on Emojipedia 5.2Exploding Head on Emojipedia 5.2Face Vomiting on Emojipedia 5.2Child on Emojipedia 5.2Adult on Emojipedia 5.2Older Adult on Emojipedia 5.2Woman With Headscarf on Emojipedia 5.2Bearded Person on Emojipedia 5.2Breast-Feeding on Emojipedia 5.2Woman Mage on Emojipedia 5.2Man Mage on Emojipedia 5.2Woman Fairy on Emojipedia 5.2Man Fairy on Emojipedia 5.2Woman Vampire on Emojipedia 5.2Man Vampire on Emojipedia 5.2Mermaid on Emojipedia 5.2Merman on Emojipedia 5.2Woman Elf on Emojipedia 5.2Man Elf on Emojipedia 5.2Woman Genie on Emojipedia 5.2Man Genie on Emojipedia 5.2Woman Zombie on Emojipedia 5.2Man Zombie on Emojipedia 5.2Woman in Steamy Room on Emojipedia 5.2Man in Steamy Room on Emojipedia 5.2Woman Climbing on Emojipedia 5.2Man Climbing on Emojipedia 5.2Woman in Lotus Position on Emojipedia 5.2Man in Lotus Position on Emojipedia 5.2Love-You Gesture on Emojipedia 5.2Palms Up Together on Emojipedia 5.2Brain on Emojipedia 5.2Orange Heart on Emojipedia 5.2Scarf on Emojipedia 5.2Gloves on Emojipedia 5.2Coat on Emojipedia 5.2Socks on Emojipedia 5.2Billed Cap on Emojipedia 5.2Zebra on Emojipedia 5.2Giraffe on Emojipedia 5.2Hedgehog on Emojipedia 5.2Sauropod on Emojipedia 5.2T-Rex on Emojipedia 5.2Cricket on Emojipedia 5.2Coconut on Emojipedia 5.2Broccoli on Emojipedia 5.2Pretzel on Emojipedia 5.2Cut of Meat on Emojipedia 5.2Sandwich on Emojipedia 5.2Bowl With Spoon on Emojipedia 5.2Canned Food on Emojipedia 5.2Dumpling on Emojipedia 5.2Fortune Cookie on Emojipedia 5.2Takeout Box on Emojipedia 5.2Pie on Emojipedia 5.2Cup With Straw on Emojipedia 5.2Chopsticks on Emojipedia 5.2Flying Saucer on Emojipedia 5.2Sled on Emojipedia 5.2Curling Stone on Emojipedia 5.2Flag for England (GB-ENG) on Emojipedia 5.2Flag for Scotland (GB-SCT) on Emojipedia 5.2Flag for Wales (GB-WLS) on Emojipedia 5.2

Most tech brands and companies are targeting the Gen Z audience, and for awhile they accomplished that through stickers on apps like Instagram and through downloadable sticker packs. But for the past year, emojis have been the way to go. According to eMarketer, there are 6 billion emoticons or stickers sent around the world every day on mobile messaging apps.

“Gen Z is snappy and efficient,” author of the award-winning book How Cool Brands Stay Hot, Joeri Van den Bergh said at a youth marketing strategy conference in New York last year. “They are the ‘emojinal’ generation because a picture is worth more than 1,000 words. Brands need to take note of this when they are trying to talk to this generation. Get rid of the boring aspects of marketing because we have a visual generation here.”

Van den Bergh referenced Pepsi as one company tapping into Gen Z’s heavy reliance on emojis as communication, with this ad they created last year and their downloadable Pepsimoji keyboard.

According to a 2015 Fuse Marketing study, The Unicode text language was first developed in 1999 by Japanese engineers and has since grown into a global part of electronic communication.

The study notes the transition from the hand-written letter to e-mail communications,  from texts to tweets, and how Gen Y and Z are using emojis and emoticons to advance their communication with each other.

“Emojis are doing what the tone of voice did on the telephone and what gestures, tones and facial expressions did in interpersonal communication,” Mitchell Stephens, a professor at NYU’s Arthur L. Carter Journalism Institute said. “It gives people something that has been missing in writing for the past five and a half thousand years.”

The proof is in the numbers. Brands like Microsoft, Mentos, Ikea and Comedy Central have all created their own emojis, and Instagram reports that nearly 50% of all captions and comments on its platform have an emoji. Sixty-four percent of Millennials communicate with them regularly.

The study, though, cautions against brands creating emojis on a whim.

“It is essential that (brands) not become the equivalent of an embarrassing parent. Striving to stay cool by using emojis and emoticons can have negative outcomes if executed poorly,” the study states. “By understanding youth culture and how emojis are used in their everyday communication, brands can successfully create authentic content that young consumers want to engage with.”

Reaching out to the next generation means doing so visually and according to the study, “Brands that don’t speak the language of teens and young adults today risk being perceived as less relevant.”

Kyler Sumter is a Boston University student and a USA TODAY digital producer.



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