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120 Power Words That Boost Push-Notification Engagement
Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between January 1 and December 31, 2016. Each word in the dataset was isolated and assigned an engagement score based on how it affected open rates […] More
Harness the Power of Stardom with Instagram
Obtaining celebrity status on Instagram isn’t about an ego boost. Instead, it’s about premium positioning so you’re magnetic to your target market. Your perfect prospects will line up to see you, and they’ll pay you top dollar as the celebrity expert you are. For example, you would expect to pay Jamie Oliver a lot more […] More
Here Are Some Things You Never Knew About Mass Email
Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance
Getting ready for a mobile-first 2017, Google announced four changes to AdWords that will improve ad performance if you use the right tools and tactics to maximize response. All the changes are intended to open up new channels for marketers on mobile devices and give more choices to consumers. Let’s look at four easy tweaks, […] More
How to Create a Standout Personal Brand
Charlamagne Tha God is an influential, often controversial, TV and radio personality, best known for co-hosting New York’s Power 105.1 FM’s The Breakfast Club morning show. He also appears on multiple television shows and co-hosts the podcast Brilliant Idiots. If you’re not familiar with him, here’s how he recently introduced himself on a podcast: “The […] More
10 Performance Marketing Stats Marketers Should Know: Europe [Infographic]
Let’s step across the pond today to see how our European counterparts are using performance marketing. First, the basics: performance marketing happens when the advertiser pays only if there are measurable results, such as when a click is made by a prospect or a lead form is filled out. It makes sense that retargeting has […] More
Using a 5-Step Model for Any Public Speech
How can you create persuasive presentations that help you connect with your target audience? Here’s a five-step model I call the TEMPTaction model. It’s created based on an understanding of persuasion, great public-speaking delivery and communication principles. Let’s take a deeper look. Related: 7 Delivery Skills for Public Speaking Touch The first “T” in TEMPTaction stands […] More
Business From Paper to Profitable With Minimal Marketing Spend
When I was a senior in college, I pitched my undergraduate capstone project as such: I was going to start a business . . . on paper. As a marketing major stuck in an artsy honors program, my capstone project options were limited to literature seminars or the like. So, I tracked down my favorite […] More
The Ideal Pre-Roll Ad Lengths for Short-Form Videos
No Time to Marketing? You Only Need 15 Minutes a Day
Over just the last month I’ve connected with three entrepreneurs who told me they rarely did any marketing for themselves or their small business. I was really surprised. One is a freelance writer, another owns a PR agency and the third runs a software firm. Each is successful but all of them cited a lack […] More
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