Instagram can be a bit mysterious for the newcomers because unlike other social media platforms such as Facebook and Twitter, Instagram is all about images/videos and moreover, it’s mainly accessed through the mobile app. The Instagram website allows you to only view images from PC; there is no option to upload new images. So, you can understand that this social media platform mainly relies on the Gen Y as they are far more tech-savvy. However, no brand can dare to overlook the power and reach of Instagram because this 700 million strong social media platform can boost your business revenue significantly.
Now the question is how a new brand can earn reputation, engage with thousands of potential customers, and promote its products effectively? Let’s find out.
Make hashtags a part of your strategy: Instagram is all about 3 things- image/video, a crisp text description of the content, and hashtags. Image/video displays your products or services, description explains what the product does or how the service works, and the hashtags make your image easily searchable. Suppose you have 1000 followers and you posted an image of the car you sell. Now, without the relevant hashtags such as #car, #SUV, #sedan, #cardealership etc. your posts will be seen by only those followers. On the other hand, if you use these hashtags then anyone can utilize the Instagram search tool and discover your products by searching the hashtags.
The images should match your brand vibe: You should never post random pictures on your Instagram business profile. Maintain a theme and post graphical content that connects with the consumers emotionally. For instance, instead of showing just the image of a car in the showroom, you can post a series of pictures, highlighting how real-life couples are enjoying their ride in the cars you sell. The intention is to tell the customers that you are not just selling cars; you are bringing families together and sharing happiness. This way you can get millions of followers for Instagram and build a robust brand image.
Use the right tools: Social media marketing, like any other form of marketing, needs to be judged from an objective viewpoint. You must have enough data to understand your market penetration, the loyalty of the followers, and most importantly what exactly people like about your brand. There are various tools that can help you understand how your posts are performing on Instagram. One of the best-paid tools for Instagram account analysis is Iconosquare. It allows you to check which images and videos are getting the maximum attention from the viewers and track the people who are following/unfollowing you.
Use Instagram ads: The organic reach of a brand is important but unfortunately, it takes time to be a popular brand. Therefore, it is wise to use ads on Instagram to reach the maximum number of customers. However, you must have a Facebook account to create an Instagram advertisement. Use the Power Editor or Ad Creation tool to design the advertisement.
Social media marketing is a cost-effective medium for reaching the consumers scattered across the globe. Follow the suggestions mentioned here to earn excellent ROI from Instagram marketing.
Instagram continues to rank among the most popular social media sites since its inception in 2010. It currently has more than 700 million monthly active users and is no longer used only by individuals as businesses seek to claim a share of this vast market. The platform offers your business an opportunity to showcase its products and engage with its audience.
High engagement is one of the main benefits of Instagram, with well over half of its users logging into the platform on a daily basis, and 35 percent logging in more than once a day. The media-sharing app easily gives social media giants such as Facebook, Twitter, Pinterest, etc. a run for their money.
Creating an effective marketing strategy for Instagram
Setting up a killer business profile on Instagram is one thing. Knowing how to market your brand thereafter is another. It is important to keep in mind that Instagram is fundamentally different from the other social media platforms, so your Instagram marketing strategy should also be different. When starting out on Instagram, there are a few basics to think about.
Determine who makes up your Instagram audience
As is the case with other social media sites, you need to know exactly who makes up the audience you want to reach before embarking on an Instagram marketing campaign. A good place to get some insight is other marketing campaigns that you are running.
Considerations to make when zeroing in on your target audience on Instagram include gender, age, income, location, motivations, and interests. If you’re new to Instagram marketing and are wondering where to begin, keep track of industry-relevant hashtags as well as popular events that are closely connected to your business.
Determine which users are searching for the above hashtags and engaging with the content, and have a look at their profiles. Checking your competitors’ followers can also shed some light on the type of Instagram users that make up your target audience. Identifying your audience an earning real Instagram likes is not the mystery you made it out to be.
Conduct some competitive analysis
After determining the type of Instagram users that make up your audience, carry out a competitive analysis to find out what content businesses similar to yours are posting on the platform. It helps a lot if you know your top competitors so that you can look through their profiles.
However, if you don’t know who your main competitors are, search for popular industry- and business-specific terms and hashtags to weed out similar accounts. Review all relevant accounts to see the type of content they upload to achieve top engagement rates, the captions they use, the hashtags they attach to their posts, etc.
By carrying out extensive and targeted research, you can glean valuable information that you can use as the foundation for building a powerful profile for your business. Be keen on opportunities that your competitors failed to exploit and capitalize on them.
Various individuals use social media platforms such as Instagram. Social media has significantly changed how people interact, share information online and use the internet to advance their businesses. It has also had a major impact on overall web design.
Promoting Instagram on Websites
Instagram has resulted in a number of changes regarding how websites are designed. Many businesses include social media platforms on their official pages, including the home page that provides links that are aimed at drawing attention to the company’s active presence on social media.
Promoting social media on websites creates awareness about the prospect of connecting with a business on sites like Instagram. It has become increasingly common for businesses to incorporate social media buttons and links on their sites to let more people know about their marketing campaigns.
Instagram makes is possible for Internet users to access content and interact effectively. Users expect to be able to find the content they need when they are online. Their experience influences how they perceive your business and this is why it is vital to create a high quality design that complements your social media accounts.
If you are using Instagram to connect with people, an interactive and professional design is beneficial. Your audience should be able to find the information and content that they expect. Using social media as a promotional tool for your business requires profiles and content that will keep your audience interested in following your links and making purchases.
Social Media Marketing
With the ongoing popularity of Instagram and users signing up on a daily basis, more people are using it to communicate, find out current events and follow accounts that pertain to their interests and be able to make worthwhile connections with businesses. Click here for followers for Instagram.
Businesses have the opportunity to use Instagram and other sites to reach out to virtually anyone and ensure that they are reaching the right targets. Designers can integrate content that is related to advertising and marketing campaigns to get more attention from users.
Interactive Web Designs
Since Instagram is well known for offering users interactive and entertaining content, web design also needs to be interactive. Instagram and web design should be cohesive in order for people to be able to identify your brand.
Effective web design encourages users to go to social media pages when their attention to drawn to certain features and important links. Analytics will help you find out the level of engagement on your page and give you insight into the content that people look for.
Instagram has altered business presence online. It allows businesses to connect with audiences directly and makes it easier to collect information from people and improve customer service. A web design that encourages social interaction is crucial for success.
Posting pictures is a good way to attract attention and sharing images is a key aspect of Instagram. Web designers are aware of how important it is to include compelling images that will drive online interactions. Links that are used to redirect visitors to your company’s Instagram account should be presented in a way that seamlessly blends with the rest of your site’s theme.