Muzammil Khatri Contributor

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Pathway to a Successful Modelling Career

If you have aspirations of becoming a model, then you should realise the significance of modelling agencies. This is the organisations that you should use to kick-start your modelling career. Since most models start their career at an early age. There are a number of teenage modelling agencies that will facilitate your success in the career.

London modelling agencies are responsible for the recruitment, grooming, training and managing the models. This is one of the ways through which a model can find a way into the highly competitive industry.

The fashion-modelling world is quite volatile, and if you were to make it, you would need a strong backing and the agencies, will do just that. This is an industry for which many people working hard to get entered. Since it is show business, your success will depend on the agency that you work with.

How Modelling Agencies WorkIdeally, most of the fashion designer and manufacturers have contracts with modelling agencies. It is the responsibility of these agencies to provide the fashion designers with the right models. Models are common in fashion shows, where the latest designs are showcased. The success of a fashion show highly depends on the models who would be wearing the different designs. The fashion houses understand that finding the appropriate models can be a daunting task and as such, they use modelling agencies. There are modelling agencies for children as well who work with fashion designers or children’s clothes.

Role of Modelling AgenciesHaving realised the importance of a model in a fashion show, it is the role of the modelling agencies to find the right models for every type of garment. It is almost impossible for any individual model to make it in the industry without agencies. It is the sole responsibility of the modelling agencies to identify, recruit, train and groom the models, according to the expectations of the industry. Models learn various tips and tricks, which they can use to grow in their career, through the modelling agencies.

Best Modelling AgenciesSuccessful models, who have retired from the profession, run most of the top 10 modelling agencies UK. These are models with great experience in the industry and have the right connections with the best fashion houses. Through the modelling agencies, they are able to pass on their knowledge and skills to the new models. There are models that operate within the confines of the UK, but there are some that are international agencies. In order to be hired by any of the modelling agencies, you should have all the necessary requirements and pass the auditions that are regularly conducted by such agencies.Join Modelique Today, Where Professional Models Meet the Photographers

Why are static logos now dead?

Logos have long been used to represent a company in a visual and interactive way. Since their inception, logos have been largely used for the print media. Since technology was not very rampant in the good old days so people had access to mostly print media as the form of communication or the television.

Fashion brands, TV channels, law firms, education institutions all had what we now consider “static” logos. Static, as the name suggests, refers to logos which lack in movement or transformation. They are limited in their appearance.

Differences in media

In order to understand why static logos may now fail to prosper, we need to first look at the specifications of the media used back then and the media used now. Previously print design was the basis of a logo.

 Since there were no smart phones or a lot of telecommunication, a static logo could do well because there was not a need of much change. And moreover, changing the logo design on an urgent or frequent basis was costly. Thus, these logos had consistency where their designs were considered.

However, now with the dawn of technology and the digital media a changing logo proves more beneficial than a static one, hence calling for the logo systems. A flexible logo can help to attract people and break the monotonous cycle of people seeing the same logo over and over.

Why use logo systems?

Having a logo which can change according to certain events or notions related to the public can also make people feel more in connection with the particular brand/company and initiate positive responses among them.

This can be seen with the new Google Doodle. This system enables to change the Google logo temporarily according to certain events and holidays etc. Even as the name suggests, it’s a digital doodle where the designers can play around with the design and colors of the logo. Another example is the logo of MTV which keeps changing according to certain events.

Logo systems are hence, now becoming an essential part of the modern era. To keep up with the pace of digital media, companies are moving to logo systems. With a logo system, the logo’s main structure remains the same but its color and form changes giving it a new look each time differentiating it from what is known as a dynamic logo where there is at least one same element in the logo which doesn’t change.

 A logo system has a graphical framework which enables it to change the colors and schemes and give out a new message each time with its logo alone.

Limitations of the static logo

A static logo cannot be as diverse as the logo systems. Static logos cannot be changed according to new events and hence can be monotonous on the social media.

 Changing the logo can help attract new people to the brand or even bring the brand to notice to its existing users/customers. As an example we can see the DC Comics logo which has been changed recently to keep up with the digital world. “One of the many benefits of the new logo design is its versatility to showcase DC’s iconic and timeless characters and stories across all media,” as was mentioned on the official DC Comics website.

A word of caution 

Though logo systems are becoming a thing and replacing the static logos, the decision of this transition should be taken carefully. The company’s budget and its ability to put up with the diversity should be kept in mind before opting for logo systems.

Don't You Want An Error-Free Logo? Avoid These 5 Big Blunder

With the power of the web plus a large number of people viewing your brand identity, it is important for a business to communicate its unique message clearly. The easiest way to recognise a company and make it different from your competitors is by its logo.

The vast majority of errors can be corrected. But how is it possible to fix a wrong logo? Unfortunately, there are some fields of activity where errors are impossible to correct and believe it or not, logo design is one of them.

A logo is part of a branding strategy which plays a vital role to make people understand your business idea. Your audience makes a simple judgment: a bad logo design conveys a weak image of your product. Even then, a logo should tell the story of a brand in such a way that it’s clear, non-patronising, and instant.

In the world of graphic design, there are two types of bad logos:

Irremediable Logos – these type of logos are extremely bad and contain misspelt words, impossible colour combinations, or Comic Sans type fonts.

Poor Logos – these are the logos that have a small typo. Usually, only designers notice these details while they go unnoticed by customers.

Among the solutions to avoid the bad logo, is to pass it through a checklist before sending to the customer. This checklist should answer some standard questions.

Checking your logo before shipping to the customer can result in a greater investment of development time but this decreases the chances of spending more time in the future with unnecessary changes.

If you do not have a checklist, do not worry. Below, we have compiled a list of 5 common logo design mistakes that logo designer should avoid if he wants to create a successful and professional logo.

Mistake # 1: Design A Logo That Is Not Versatile 

The logo designer must respect your customers. In general, the professional should have the courage to explain to their customers when one of their requirements does not respect the rules of good design. Many customers consider that the logo is only required for their website and nothing more and unfortunately there are some logo designers who believe that too.

One of the most common mistakes of a logo designer is to create logos that are not scalable. It is pointless to mention that Adobe Photoshop is great software but it has its limitations. Working with vectors is one of its major drawbacks and therefore Photoshop is not the best solution for logo design.

A good alternative is Adobe Illustrator, a software preferred by designers for working with vector images (enabling logo scalability).

The logo is part of a brand strategy and, sooner or later, it will be used in printing. Business cards, flyers, banners are just a few items that require a printed version of a logo. A non-scalable logo will not look good enough either on a small business card or on a huge billboard.

Create logos that can be used everywhere.

Mistake # 2: Ignoring The Context

A logo is much more than one piece of graphics that will be used in isolation. It needs to fit in with other elements of the brand, such as website, target audience, business strategy, etc.

Research is required – it will allow the logo to be designed within context. A great logo will have to remain clear when put in context with the rest of the branding elements.

Mistake # 3: Designing For The Designer

Every logo design is very subjective. To be precise, each logo is very subjective and its value can vary depending on each prospect.

Any logo designer should be aware that their preferences should be ignored if they come up against the customers. Still, a good logo should not be appreciated by the creator and not even by the customer: the value of a logo is given by the appreciation of the viewers.

To create a competitive logo it is important to determine the main target and identify your preferences. Any other approach is not applicable and we do not consider that the validity of this concept should be tested in its activity.

Mistake # 4: Stealing Forms And Not Concepts

No designer wants to copy the work of any other designer, but sometimes it can happen. It is an amateur error, but it exists and you should not commit it.

Getting inspiration is a very important subject and everyone must refuel the level of creativity; one of the most efficient methods is to study the work of other designers. Because of this, it may happen that some designers copy logos (even unintentionally). The problem is this: while wise logo designers steal ideas, the mediocre steal shapes or fonts.

You should never try to imitate digital items, just steal concepts. When studying logos, do not write down shapes or letters, just get the idea and adapt that.

Mistake # 5: Ignoring Mandatory Steps In Designing A Logo

Each designer has its own creative process, and a process is vital so that some errors are avoided. Incorporating a few check items during the development process decreases the chances of changes after project completion and making the creation process more efficient. Finally, it is easier to predict deadlines and finalise a project.

In the end, we hope these tips save you from making big blunders. It will be great to have your opinion on the biggest mistakes of logo designers. What was the biggest mistake you have ever made? Leave a Reply below.