Queso should be a natural fit at any Tex-Mex chain or restaurant but everyone knows that Chipotle has refused to carry the product. That might be changing very soon nationwide.
Chipotle Mexican Grill debuted several new menu items Monday, including queso, two kinds of frozen margaritas, and a salad at their public test kitchen in New York City, the NEXT Kitchen.
Chipotle says queso will run in the test kitchen for about a month and then move to multiple markets across the country with California and Colorado mentioned as the first locations.
The former popular Tex Mex Chain has historically refused to sell queso because of the additives required to keep the food stable on the line. Their claim to fame on their menu states “60, all-natural ingredients”. It’s tough to do that for queso but they will test an all-natural queso, albeit a slightly more grainy version than that of its competitors.
I see my own taste-test in the near future
Tex-Mex is my favorite type of food with BBQ not far behind. I’m more of a Tijuana Flats, Moe’s or Chili’s fan and do dabble with the queso (FYI – white queso at Moe’s is so money and Chili’s is WAY better than Tijuana Flats…)
I gotta see about this “all-natural queso” from Chipotle, so I will test it as soon as it hits South Florida and see if Chipotle is back in business. If anyone in California or Colorado would like to share their own taste-test first, please share on ItsNacho.com!
Desperate times call for desperate measures?
The new menu items are part of a larger effort to push the popular Mexican chain out of the slump that began two years ago after an E. coli outbreak. Chipotle’s profit plummeted 95% in 2016 as a result of the health scare. And as a result from that, they have lost their love appeal.
We all know that guacamole is extra, but hopefully soon we’ll be hearing another familiar statement, “do you want queso with that?”