Bethune-Cookman University, or simply B-CC (as it was formerly called) or B-CU, is a private historically black university in Daytona Beach, Florida
The 14 Karat Gold dancers are featured performers in all engagements of the Marching Wildcats and occasionally perform as a solo act. The 14 Karat Gold dancers can be seen frequently in BET video clips promoting Black colleges. The Sophisticat Flag Corps blends traditional flag techniques with innovative choreography to create highly entertaining presentation.
- The Marching Wildcats perform pre-game and halftime shows at all home games of the Fighting Wildcats football team. Games played in neutral sites where Bethune-Cookman University is deemed the home team, The Pride also performs a traditional pre-game show.
The Pride has been featured in numerous events, including televised performances. On January 26, 2008, the band performed in its fifth Honda Battle of the Bands showcase of HBCU bands in the Georgia Dome in Atlanta, Georgia as the Mid-Eastern Athletic Conference representative. In December 2005, a small group of The Pride’s percussion section filmed a commercial unveiling the new Cadillac DTS. The commercial made its debut in February 2006 and continued air play throughout the rest of the year. Immediately following the band’s January 2005 performance at the Honda Battle of the Bands, the event’s producers nominated The Pride to be featured in the Super Bowl special episode of the Emmy-winning The Ellen DeGeneres Show. “The Pride” also made an appearance in the 2002 film Drumline.