360° Video | Virtual Reality Hits College Campuses
By Steve Conklin, YOUniversityTV – Visiting college campuses at your fingertips from the comfort of your home is so “late 2000’s”. Right around the same time YouTube was launched, YOUniversityTV.com followed and enjoyed the success of being a third-party outlet that colleges and universities used to attract college-bound students. The third-party format gave students an alternative and a level playing-field as they became more aware of marketing messages littered in college produced videos. A sense of fresh air came to the college admissions process. Fast forward almost 10 years and there’s another admissions game-changer approaching and you’re literally going to have to see it with your own eyes.
Companies like Facebook, Google, Samsung, and Sony have already invested billions on speculation of 360° video becoming the standard way to view anything on your phone, tablet, or desktop computer. Let’s go with the odds here and evolve to the future… enter new virtual reality videos that will change the way college-bound students view colleges.
Several months go we bought a 360° virtual reality camera and went down the street to our friends at Keiser University’s flagship campus in West Palm Beach to try out this cool new toy. Just after a few hours of filming, we couldn’t wait to get back to the studio and see what we captured. These new cameras have stunning 4 K video technology that allows you to watch videos in 360° side-to-side and up-and-down giving you seamless 720° spherical view.
We’re not talking about still pictures here that you see in virtual reality. This is video for the first time captured so you can see everything in a specific location.
While viewing this content with virtual reality headsets will provide an unparalleled viewing experience, these videos won’t require any special hardware or software to experience. However, as you can see the picture, we debuted this new virtual reality footage at the Southern Association for College Admission Counseling (SACAC) in Miami and let admissions counselors and high school guidance counselors witness being virtually in West Palm Beach. To say at the very least, they were all blown away and we now know we’ve got something brewing here!
We have evolved to the future and now will be giving our college-bound audience never-before-seen virtual reality experience in 720° spherical video.