Not everyone is educated in business and economics. But that doesn’t mean that you can’t become a proud owner of a successful business. These days all you need is having the right ideas on mind and hard work. Once you become invested in your own project, you’ll understand that the competition out there is fierce. That’s why you always have to stay on top of the game and become more creative every day. Promotion is the key, no matter what kind of business we’re talking about. If you are not completely out there and noticed by people, you’re not doing it right. With the rise of social media, there is a new way of promoting and it can be completely free.
There’s plenty of free ways you can promote your business. Social media is a powerful tool in influencing the audience. And since not everyone can spend money on constantly promoting products, the Internet offers an array of free options. We’re talking about powerful platforms used by millions of people. Even if you are not the biggest fan of the Internet, there’s plenty of other techniques you can use. Take a look at all the innovative advertising tricks and tips you can actually use for your own business.
Good Business Card
Once you set up a business, you have to print out your own business cards. That will be one of the ways to people finding out about your company. You can have someone create a card for you, or you can do it yourself. Try and making it fun, not dull and similar to all the rest out there. Always include all the necessary information about you and the company. The name, address, phone numbers, email, website, social media profiles, logo are a must. Once you do have a business card, you have to grow your business by always finding new clients. Hand the cards out to possible clients. Also, have a stack of cards in your office and at the front desk.
Use Listing Services
Make your business more noticeable by listing it on some of the most popular listing sites. Google, Yahoo! and Bing is the three best ways to go. The first and most important one is of course Google. The name of your company will come up easily on searches if you’ve already registered on Google Places. Bing is another option, that is very simple and easy. Just visit Bing Places for Business and register.
Yahoo!’s Localworks is not a free option, but it will definitely be worth paying the money. If you can afford to spend around $30 per month for getting your company into Yahoo’s lists, you’ll soon see that it’s one of the best decision’s you’ve ever made. This will give you access to services such as Yelp, Mapquest, Yahoo Local, WhitePages and more. The subscription will have your name in over 50 of these listing programs, which will be a game-changer. People will see your business all over the place and that will benefit your work. It’s all very simple and easy. And, what’s more, important you don’t have to be a genius to do it. Just subscribe to several easy steps and you’re ready to go.
Set Up a Website
These days everything revolves around the Internet. People are leading busy lives, so all they have time to do is search the Internet. The chances are, most of your clients will find you in the virtual space, either through social media or a website. That’s why it’s important to set up a website that will properly represent your business. And it should definitely have a great aesthetic, and be easy to use. You can do it both ways. First one is to hire someone else to do it for you. These professionals know exactly what they’re doing. If you can’t afford to pay someone else, or you have extra time on your hands, do it yourself. There’s plenty of free websites that will help you in that. Among them, you’ll find Wix, Yola, Website.com, Godaddy, Weebly and many more. They are all very simple to use and will guide you through the way. You can choose different templates and add other features.
Use Social Media
Social media is the most crucial point in advertising your business. These modern days, everything happens on Facebook, Instagram, YouTube, and Twitter. Make the time to set a profile on each one of these platforms and promote your company as often as possible. LinkedIn, Twitter, Pinterest, Google Plus are all great ideas too. You can always start with Facebook, create a fan page or a profile for your business. From there on you can also connect it with the other platforms. Make sure to include all the details that your customers and fans need to know.
Constant interaction is key. It all depends on the type of product or service that you offer. You can try to find other groups and chats that have the same or similar interest. There you can try sharing your products without being too aggressive. LinkedIn is one of the best platforms that will connect you will connect you with other businesses, employers and employees. Having a well-organized profile says a lot about your company too. If you are completely new to social media marketing, there’s plenty of free online courses and business plans to get you going. It only takes time and a little effort.
Blogging is the profession of the future. If you have enough time, try writing at least one blog per week for your website. It should all be related to the products that you sell or the services that you use. A good article is an amazing way to promote. It doesn’t have to be a classy, boring article full of details. You should opt for an engaging topic, written with a playful style. Readers do love an easy piece that will keep them reading until the end. Make sure to include relevant pictures and videos as a part of the blog to keep things more interesting. If you don’t have your own website, you can always become a guest blogger, or send your articles to newspapers and magazines. It’s all about being innovative.
You should definitely send email newsletters and different promotional material to your current or possible future clients. That way you always stay active and remind them of all the promo campaigns you’re doing. Everyone loves a good discount or learning about a new product or service. Make sure to ask for permission in using their email before sending anything. There’s plenty of email services that you can use to make your job easier. MailChimp, SendInBlue, MailJet, Benchmark are just a part of the popular programs to use.
You definitely want to send out press releases to attract everyone’s attention. It’s all about being out there and being active. The more people see your name, the more popular you’ll become. A press release should not be boring. Instead, it should contain fun information about the products or services you’re promoting. It’s usually related to a brand new item, winning a certain award, celebrating an anniversary, huge sales, or any other news worth spreading out there. The best thing is that you actually get a free advertisement for your business. You can do it in writing or online. There’s a lot of online services for press releases and a number of them are free.
Partner with Another Company
Even if it’s only one product, it’s great that you team up with other companies. That way all of the customers will see that you are open for collaborations and you offer a diverse range of services of products. You will also attract customers from the other brand. So there’s nothing wrong about partnering with other companies when possible. Also, you can enjoy the benefits of buddy marketing. In other words, you and the other owner can agree to advertise each other’s brands. When you print out leaflets, brochures or do different types of ads you can mention that you are closely working with that other label. Also if there are any discounts, promotions or special packages on services from the joined businesses you make sure to mention them too. The partner company will do the same thing for you. So, you will reach a larger circle of customers without too much effort.
Offer Free Samples, Discounts, Promotions
There isn’t a single person out there who doesn’t love a free sample. This is one of the most powerful tools of marketing. You can start a giveaway where the first ten customers to like your page will get to try out a new product for free. There are so many different ways to pull this off. You’re the one who decides. Another thing you have to remember is that you have to award your most loyal customers. You have to remind them from time to time why your brand is their favorite one. Send free samples, or offer them special items on sale.