No, I need that press release right now; just e-mail it to me. Hold on one second. Hey guys, I'm Shayna [assumed spelling] for YouniversityTV and today you're about to find out what it's like to be in public relations. I'm back. Public relations specialist Ray Delgado [assumed spelling] is the mouth and ears of his clients.
We deliver a message, we get feedback, we deliver another message, get feedback; so, we're basically the mouth and thinking head of an organization.
PR specialists do more than just tell an organization's story. They keep the public informed and draft press releases to the media.
We are the voice and conscience for an organization. We try to represent them in the best light with their different constituents; it ranges from media, stakeholders, consumers.
Overtime is common and travel might be necessary for a PR specialist.
You're never stuck here in the office. You're always on the road as well, meeting with clients at client meetings. You know, we're always meeting with, like top level executives. Sometimes we do have to travel to other states or other countries when we're doing a public relations program.
Getting a degree in public relations, communications or journalism is needed for this career. Ray also thinks it's helpful to get an internship.
It would be very hard to come out of college without any real world experience, per se, and try to land a job, especially like at a big firm if that's what the goal is.
Most large companies, as well as the government, work with PR specialists, so your options are endless.
You can work in-house for an organization as [inaudible] communications team. You can work at an agency, like I do, where you have multiple clients; you're a branch of their internal communications team. Or, you can even work for a government entity.
Graduates in this field can look forward to a bright future. Because of the continued growth of media, public relations will continue to be a needed industry.
I think public relations continues to grow. There are jobs out there. I think that if you do do your work, you do well in school, you get an internship as well, that will put you above, like, you know, the rest of the competition.
What's the starting salary for this career?
Mid to low 30?s for starting out fresh out of college, first job. That's pretty much standard across the US.
Now that you have all the facts, here's some other information that can help. What type of characteristics does someone need to be successful?
Well, outside from all of the obvious ones, like hardworking, responsible, you do need to be able to carry things on your own and be an entrepreneur; from beginning to end carry out your projects, deliver on time, be concise with deadlines.
Looks like my work's done here; my press release made it. Hopefully we answered all of your questions today about the field of public relations. See you guys next time.
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