Nook Simple Touch Reader: Customers’ better choice for a customizable library?

From College News - Several key issues in Amazon's Kindle addressed and improved in Barnes & Noble's new Nook Simple Touch Reader.

With technology already simplifying so many aspects of our lives, the introduction of e-books completely replaced our need to frequent book stores for the latest read. Although Amazon’s Kindle is, as of lately, the most popular electronic book, the executives at Barnes & Noble are convinced that they have given the Kindle a run for its money with the introduction of the new Nook Simple Touch Reader. Selling for $139, the same suggested retail price of the Amazon’s newest Kindle 3, Barnes & Noble promises customers that they have improved up to 80 percent upon an unsatisfactory effect of the Kindle, known as “ghosting.” “Ghosting” is an occurrence that happens when the screen goes dark before flipping to the next page, at times, the last page read still lingers on the screen.

The Nook Simple Touch Reader also features an enhanced battery life with a two month run on a single charge, compared to the Kindle’s less than a month run.

Barnes & Noble also boosted the Nook Simple Touch Reader with a social media angle. Introducing Nook Friends into the e-book, an app that allows readers to communicate and exchange book recommendations with friends and family on Facebook, Jamie Iannone, Barnes & Noble’s president of digital products, believes in the power of combining reviews from both friends and experts, saying, “It helps you figure out what you’re going to read next.”

But while the rage of e-books sweep across the nation, I am staying loyal to my paper cover, ink printed books of old. There is something completely timeless and serene in having a well-loved book in your hands, fingers feeling the coarseness of each page. It is almost like a distraction from our mechanical world of technology—that is, until your phone beeps. Although I prefer the feel of a physical book in my hands, I also appreciate the convenience of volumes of texts all stored in one sleek slip of metal. But I am interested in what your thoughts are about e-books? Should they made mainstream, one day replacing paper books, or should both types of books be available in the marketplace?

By Angela Dao

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